Can rebranding invasive carp make it more appealing to eat?

Bon appétit: Try some copi to help save our waterways

From ‘carp’ to ‘Copi’: unpopular fish getting a makeover

Asian carp threaten the Great Lakes. Will calling them ‘Copi’ help?

Illinois rebrands invasive Asian carp as ‘Copi’

Hello Copi. Nice to eat you.

Choose Copi: Eat Well and Do Good

Elige Copi: Come Sano y Haz el Bien

Asian Carp to Undergo Name Change

Might sound fishy, but a new name for invasive carp could help save Great Lakes