Copi is an environmentally friendly choice, it is a local, wild-caught fish from the fresh waters of the Midwest.

Copi is the new brand name for a fresh fish known as Asian carp that now over-populate Midwestern rivers and lakes. The name Copi refers to the ‘copious’ or abundant amount of these invasive, fresh fish that over-consume the small food items native fish need in their diets to survive. Asian carp are considered four species of local fish — Bighead carp, Silver carp, Grass carp, and Black carp.

Bowl of thai style wild caught fish curry — Copi’s savory, mild flavor make it the perfect wild-caught fish for stews, ramen, curry, and soups. (fresh fish recipes here)

Saving the Great Lakes by Eating Fresh Fish

Originally introduced in the 1970s to filter fishery retention pools, Copi must be reduced in number before they threaten the Great Lakes. By regularly adding this delicious, nutritious, and environmentally friendly wild-caught fish to our meals and menus, we can save the future of our waterways and ultimately, the Great Lakes.

A serving of fried wild caught fish with a side of marinara — Copi is a perfect wild-caught fish to fry, savory, clean-tasing and flaky. (fresh fish recipes here)

Copi Today

The Copi re-branding is a collaborative effort across multiple states, led by the Illinois Department of Natural Resources (IDNR), Asian Carp Steering Committee (ACSC), and Southern Illinois University, which share a mission to increase human consumption of Asian carp, a delicious and healthy wild-caught fish that is an invasive species threatening ecosystems of Midwestern waterways and the Great Lakes.

We embrace transparency. For health and nutrition information, please reach out:
Facts@ChooseCopi.com

To get involved and collaborate, please reach out:
Sales@ChooseCopi.com

To learn more about eating Midwest fish, please visit:
EatMidwestFish.org

Pan roasted wild caught fish with a wedge of lemon and a side of potatoes — Copi’s clean, mild flavor profile marries well with a range of seasonings. This wild-caught fish is fantastic when pan-fried, steamed, broiled, baked, roasted, or grilled. (fresh fish recipes here)

The Launch of Copi

On June 22, 2022, the Illinois Department of Natural Resources launched a Copi branding initiative designed to encourage chefs and consumers to cook with invasive carp (Asian carp) and also to help encourage the development of a new industry and supply chain in the Midwest. This is a video of the official launch of the Copi brand.