American Fisheries Society Publishes Copi Paper

The American Fisheries Society has published a paper authored by Southern Illinois University, “Introducing Copi as a Positive Path Toward Combatting Invasive Carps in North America.” The paper summarizes the history of invasive carps in North America and the benefits of the branding and marketing effort to rename these fish through the "Choose Copi: Eat Well. Do Good." campaign. The branding campaign informs consumers that these fish are an environmentally sound and responsible alternative to other seafood choices and has gained nationwide interest.